Consultant Spotlight: Morgan Wrona
At TEA Architects, we enjoy showcasing the expert consultants who help turn great designs into homes that truly work. This month we caught up with Luca Wrona, co-founder of Morgan Wrona, to discuss what his company does, how they collaborate with architects and designers, and what clients can expect when creating a modern, connected home. This consultant spotlight explores how smart home integration for high-end residential projects works in practice, and why early coordination matters.
Morgan Wrona are electrical and AV (audio-visual) specialists working mainly on high-end residential projects. In essence, they design and install the invisible infrastructure that makes a home smart, comfortable and future-proof, from reliable Wi-Fi and lighting control to home cinemas, multi-room sound, and discreet security systems.
Early in our chat, Luca laughed about juggling site visits with school runs, a reminder that behind all the high-tech systems are real people trying to make life a bit smoother for everyone else.
What Morgan Wrona Actually Do
If broadband has become a fourth household utility alongside gas, water and electricity, then the home network is the backbone that connects everything else. Morgan Wrona design and deliver that network, along with the smart systems that sit on top of it.
Their Work Covers:
- Lighting and shading control, creating simple, scene-based lighting that’s easy to use in complex spaces
- Audio and video systems, including hidden speakers and distributed video
- Access and security, such as professional-grade video entry and gate systems
- Home automation platforms, where lighting, heating, blinds and audio work together seamlessly
When Ewan asked what “access control” meant, Luca smiled:
“Think gates and video entry, like a Ring doorbell, but one that actually works every time.”
This is professional-grade equipment, not consumer gadgets. Morgan Wrona design the cable routes, specify the hardware, coordinate the installation and then maintain the system for years to come.
Working with Architects and Designers
On most projects, Morgan Wrona join the design team alongside the architect, interior designer and main contractor. Their role bridges the technical and the aesthetic.
Early involvement is key, ideally around RIBA Stage 3, when the building’s layout and services strategy are still flexible.
“By Stage 4, everything’s pretty much locked in, and finding space for a lighting panel or running 100 data cables can become a real headache.”
From that point they:
- Translate design intent into buildable drawings, cable schedules and equipment layouts
- Coordinate with the electrician, MEP consultant and heating engineer to avoid clashes on site
- Work directly with clients and designers to agree finishes and functionality
A favourite example is a historic manor house project where the client wanted audio throughout but no visible speaker grilles. “We used plaster-in invisible speakers,” Luca said. “You’d never know they’re there until the music starts.”
He also recalled clients who’ve had eight switches in a kitchen, all unlabelled. “They just hit everything until something happens,” he laughed. “A single keypad with simple scenes like Cooking or Movie Night makes life much easier.”
When to Appoint a Smart-Home Integration Specialist
For anything involving smart systems, the earlier the better. At Stage 3, Morgan Wrona can plan:
- Space for control panels and network racks
- Service voids and risers for data and speaker cabling
- Future-proofing, such as running spare data lines or even fibre to TV positions
Leaving technology until construction is underway often leads to compromises.
“We’d much rather have the conversation early, then everything just works.”
What Clients Can Expect from the Process
Morgan Wrona’s process has five stages:
- Initial consultation – a conversation about lifestyle, priorities and budget
- Proposal – a high-level outline of technologies, key rooms and costs
- Detailed design – cable schedules, device layouts, visuals and rack drawings
- Delivery – first fix (by them or the project electrician) followed by Morgan Wrona’s own second fix and commissioning
- Handover and maintenance – including a 12-month service plan and optional long-term support
“As electricians you’d test the circuit and say cheerio,” Luca joked, “but with technology, you need to keep an eye on it. Software updates, new devices, it’s a living system.”
How Smart Home Integration Adds Value
Integration and Coordination
Modern homes have countless separate systems: lighting, heating, shading, alarms, Wi-Fi. Morgan Wrona’s job is to make them work together so the homeowner isn’t juggling a folder of 13 different apps.
Future-Proofing
They’re big believers in infrastructure-first thinking. Running extra cables during construction costs very little compared to retrofitting later. “We’re already wiring fibre to TV points,” Luca said. “Even if it’s not needed now, it will be.”
Quality and Reliability
They refuse to install cheap hardware just to make the numbers work. “It always comes back to bite you later,” Luca said. “If it doesn’t last, it reflects badly on everyone.”
Ease of Use
The best systems feel simple. Guests can walk in and use the lighting or music without an instruction manual. “We’re not here to bamboozle people with tech,” Luca added. “If it doesn’t make life easier, it doesn’t belong.”
Common Misconceptions About AV and Smart Home Integration
The biggest misconception? That companies like Morgan Wrona want to pack homes with unnecessary tech.
“In truth, we often talk clients out of things. Someone might ask for a speaker in every tiny ensuite. We’ll say, do you really need that? It’s about balance and common sense.”
Sometimes clients assume they need a full smart-home platform when a simpler lighting or heating system will do. The aim is always a home that feels natural, not overcomplicated.
What Makes Morgan Wrona Different
Both Luca and his co-founder Chris started out as electricians, so they understand the nuts and bolts of installation. That grounding means they think about how systems will actually be built, not just what’s on the spec sheet.
Unlike some AV firms who simply hand over a design pack and reappear at the end, Morgan Wrona stay involved throughout first fix, working closely with the site team to make sure everything is wired, labelled and ready for commissioning.
Attention to detail runs through everything, from the route of a data cable to the finish of a keypad. “We don’t compromise on quality,” Luca said. “It’s got to work and it’s got to last.”
Smart Home Technology and Sustainability
While smart home integrations might not sound “green” at first, good design actually helps create efficient homes.
- Lighting control and occupancy sensors cut wasted energy
- Automated blinds prevent overheating, reducing the need for air conditioning
- Integrated systems stop devices from fighting each other, such as heating and cooling running at once
On the practical side, the team recycle packaging and have deliveries sent direct to site to avoid unnecessary transport.
The Future of Smart Home Integration
Over the next decade, homes will become more responsive and intuitive. Instead of you telling the system what to do, it will learn your habits.
“You might come downstairs around 7am most days,” Luca explained. “The blinds will start to open automatically, the lights come on at the right level, and the kettle might even be ready to go.”
AI will make that adaptive behaviour more natural without removing control. “You can still override it; the house just knows what you usually want.”
Where Morgan Wrona Work
Morgan Wrona’s core business is high-end residential projects, though they also take on select commercial jobs such as gyms, bars and meeting rooms.
They mainly cover Somerset and the M4 corridor, West London, Surrey and the Home Counties, and will travel further for the right project.
Most Popular Services
Lighting and shading control lead the way, especially in large open-plan spaces. A single keypad with scenes like Cooking, Dining, or Movie Night replaces a row of ten dimmers. From there, clients often add multi-room audio, video distribution, or whole-home control.
“The party test is the best one,” Luca laughed. “If a guest can set the lights without asking which switch does what, we’ve done our job.”
A Favourite Project
A recent whole-home project in Clevedon stands out. The team handled all AV and lighting design, the contractor’s electrician completed the first fix, and Morgan Wrona returned for second fix and commissioning.
The result included integrated lighting and shading, multi-room audio and video, heating control, CCTV, gate access and full Wi-Fi coverage. They even added feature lighting that syncs with music.
“It was a brilliant collaboration. Everyone knew what they were doing, the client loved the result, and it showed exactly what we can deliver.”
Advice for Clients Planning Smart Home Systems
- Engage early so cabling and spaces can be planned properly
- Be open about budget to help the team design to your expectations
- Prioritise infrastructure even if you phase the hardware, get the cables in now
- Work with people you like because you’ll likely work together long after handover for updates and maintenance
Luca summed it up simply:
“It’s about communication. Have the right conversations early, and everything else goes smoothly.”
How TEA Architects and Morgan Wrona Collaborate
At TEA Architects, our role is to hold the vision spatially, technically and aesthetically. Morgan Wrona complement that by owning the integration layer, ensuring that the home’s systems feel effortless. Together we coordinate lighting intent, riser layouts and plant space so every piece of technology has a home and every switch makes sense.
The result is a house that’s calm, intuitive and ready for the future, a place where design and technology quietly enhance daily life.
Thinking About Lighting Control or Home Automation?
If you’re planning a new build or renovation, get in touch. We can bring Morgan Wrona into the team early, plan the infrastructure properly and make sure your home is as smart and as simple as it should be.
